What are the steps involved in developing an IMC campaign? Briefly explain each step.

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Marketing

ISBN: 978-1259030659

3rd Canadian edition

Authors: Dhruv Grewal

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Question Posted: May 27, 2019 10:40 AM

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What are the steps involved in developing an IMC campaign? Briefly explain each step.

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1 Identify target audience decide who the company wants to reach with its message The target ...View the full answer

Marketing

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