Which psychographic and behavioristic variables does MBSC use, and why?

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Foundations of Marketing

ISBN: 978-1305405769

7th edition

Authors: William M. Pride, O. C. Ferrell

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Question Posted: Apr 05, 2018 07:21 AM

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Which psychographic and behavioristic variables does MBSC use, and why?

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Among psychographic variables MBSC applies motives and lifestyles It divides the market according to ...View the full answer

Foundations of Marketing

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