Why are Baby Boomers such a lucrative market?

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Foundations of Marketing

ISBN: 978-1305405769

7th edition

Authors: William M. Pride, O. C. Ferrell

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Question Posted: Apr 05, 2018 07:14 AM

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Why are Baby Boomers such a lucrative market?

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Baby Boomer spending has been increasing and they are estimated to have 3 trillion in annual buyi...View the full answer

Foundations of Marketing

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