You have been sitting in the waiting room of your doctors office for an hour. With the

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You have been sitting in the waiting room of your doctor’s office for an hour. With the knowledge that products are different than services, develop a list of things the office manager could do to improve the overall service delivery. Consider how the office might overcome problems associated with the tangibility, separability, consistency, and inventory issues associated with services.

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Marketing

ISBN: 978-1259030659

3rd Canadian edition

Authors: Dhruv Grewal

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