9.8 Suppose the individual in Problem 9.7 adopts a reservation price strategythat is, he or she will

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9.8 Suppose the individual in Problem 9.7 adopts a “reservation price strategy”—that is, he or she will buy from the first retailer who meets this reservation price maximum. Under the conditions of Problem 9.7, what price should be set to maximize the gain from search?

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