Big soda fights decline: more products, for niche markets Soda sales are declining, but big drinks companies

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Big soda fights decline: more products, for niche markets Soda sales are declining, but big drinks companies are fighting back with a more finely-tuned selection of product targeting smaller consumer niches. As the total market is expected to grow at 6 percent over the next seven years, Coke aims to take a larger share than its competitors.

Source: The Wall Street Journal, June 24, 2013

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