Grupo Bimbo (GrupoBimbo.com) is a leader in the baking industry and also competes with both Krispy Kreme and Tastykake. Key financial figures for Grupo Bimbo follow:

Required 1. Identify any concerns you have in comparing Grupo Bimbo’s income, revenue, liabilities, and equity figures to those of Krispy Kreme and Tastykake (in BTN 1-2) for purposes of making business decisions.
2. Identify any concerns you have in comparing Grupo Bimbo’s return on assets ratio to those of Krispy Kreme and Tastykake (in BTN 1-2) for purposes of making business decisions.

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Key Figure Average assets Net income Pesos in Millions 27,750 Revenues Return on assets 1,003 41,373 3.6% * Figures prepared in accordance with Generally Accepted Accounting Principles in Mexico.