Read the article iPod: A Seed for Growth? from the August 27, 2002, issue of Business Week.
Question:
Read the article “iPod: A Seed for Growth?” from the August 27, 2002, issue of Business Week.
Required 1. What percent of the U.S. market for digital music players does Apple have?
2. What firms are emerging with products to compete with the Apple iPod?
3. Why might the Toshiba product hold an inventory cost edge over the Apple iPod?
4. How does Apple expect its unit sales of the iPod to grow from 2002 to 2006?
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