Read the article Take Me Online to the Ball Game, in the April 9, 2001, issue of

Question:

Read the article “Take Me Online to the Ball Game,” in the April 9, 2001, issue of Business Week. (This book’s Website provides a free link.)

Required 1. What is the business relation between Major League Baseball (MLB) and MLB.com?

2. Based on your reading of the article, who are the limited partners of MLB.com?

3. What does the media analyst quoted in the article think of MLB.corn’s self-sufficient strategy?

4. Why do MLB.com executives think they can be successful?

5. Does the article lend any insight into the profit-sharing formula for MLB.com? Explain.

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