What are some important concepts for individual investors to consider when evaluating the risk and returns of

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What are some important concepts for individual investors to consider when evaluating the risk and returns of various investments?

The stand-alone risk of an individual corporate project may be quite high, but viewed in the context of its effect on stockholders’
risk, the project’s true risk may not be very large.

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Fundamentals Of Financial Management

ISBN: 9780357517574

16th Edition

Authors: Eugene F. Brigham, Joel F. Houston

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