After three successful periods, the car sharing company considers expanding its business. In order to extend the variety of products, the company considers purchasing either another BMC Minerva or a sports utility vehicle of Lord Pioneer.

The following limitations are crucial:

– The heavy utility vehicles are characterised by high gas consumption.

– The positive image and the good-looking outfit might attract customers besides students.

– The relatively high cost should not result in respective pricing, but prices should be maintained at a moderate level.

Assume the following decision criteria and weighting factors:

– Profitability: 60 %

– Driving Performance: 20 %

– Spaciousness: 10 %

– Eco Friendliness: 10 % For each assessment criterion we define contributions to the company’s objective from 0

(criterion not fulfilled) to 10 (criterion very well fulfilled). Here are the results:

Finish the scoring model and rank the alternatives.

Transcribed Image Text:

Profitability Driving Performance Spaciousness Eco Friendliness BMC Minerva Lord Pioneer 00 8 2 2 9 4 9 8