Assume that the price of Coca-Cola in soda machines is increased from 75 to $1.50 per can,
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Assume that the price of Coca-Cola in soda machines is increased from 75ยข to $1.50 per can, while the price of Pepsi and all other soft drinks remains the same. Is it likely to discover a negative value for the price elasticity of demand for Coca-Cola following such a price increase? Is it possible to find a positive value?
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Related Book For 
Fundamentals Of Managerial Economics (Economic Applications Access)
ISBN: 9781473778955
8th Edition
Authors: Mark Hirschey, Eric Bentzen, Carsten Scheibye
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