1. Do the digital innovations, sponsorship, and advertising appear to be good IMC strategy for Canadian Tire reta il? Beyond its namesake retail store, Canadian Tire Corporation

(CTC) includes PartSource, Gas+, FGL Sports (Sport Chek, Hockey Experts, Sports Experts, National Sports, Intersport, Pro Hockey Life, and Atmosphere), Mark's, Canadian Tire Financial Services, CT REIT, and Canadian Ti re Jumpsta rt, a national ly registered charity dedicated to removing financia l barriers so kids across Canada can participate in sports and physical activities. Across all these outlets, CTC transformed its marketing operations to achieve marketing objectives, and initiated IMC activities to clea rly communicate and move it to the forefront of Canadian retailing.