1. Television commercials can use unusual creativity that has very little to do with the product being...
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1. Television commercials can use unusual creativity that has very little to do with the product being advertised.
Explain why creative specialists would recommend such ads and why the brand managers would approve the production and placement.
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Related Book For
Consumer Behaviour Buying Having And Being
ISBN: 9780133958096
6th Canadian Edition
Authors: Michael R. Solomon
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