1.'Television is a mass medium that offers little selectivity to advertisers. Do you agree with this statement?...
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1.‘'Television is a mass medium that offers little selectivity to advertisers." Do you agree with this statement?
引That are the ways selectivity can be achieved through TV advertising?
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Related Book For
Consumer Behaviour Buying Having And Being
ISBN: 9780133958096
6th Canadian Edition
Authors: Michael R. Solomon
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