2. Watch a movie or TV show and try to figure out which brands potentially used product...
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2. Watch a movie or TV show and try to figure out which brands potentially used product placement. Then do an Internet search to see if there was an actual payment from the brand to the producers of the entertainment.
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Related Book For
Consumer Behaviour Buying Having And Being
ISBN: 9780133958096
6th Canadian Edition
Authors: Michael R. Solomon
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