3. Select an ad that would be processed by a central route to persuasion and one where...

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3. Select an ad that would be processed by a central route to persuasion and one where peripheral processing would occur. Show the ads to several people and ask them to write down the thoughts they have about each ad.

Analyze their thoughts using the cognitive and emotional responses discussed in the chapter.

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Consumer Behaviour Buying Having And Being

ISBN: 9780133958096

6th Canadian Edition

Authors: Michael R. Solomon

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Question Posted: Oct 10, 2024 05:00 AM

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3. Select an ad that would be processed by a central route to persuasion and one where...

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Consumer Behaviour Buying Having And Being

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