1. Consider ads found in social media like Facbook Twitter, and YouTube, and assess whether the model...
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1. Consider ads found in social media like Fac巳book, Twitter, and YouTube, and assess whether the model in Figure 4-1 is useful for explaining how marketing communication works in these digital contexts.
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Consumer Behaviour Buying Having And Being
ISBN: 9780133958096
6th Canadian Edition
Authors: Michael R. Solomon
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