3. That is your opinion of advertising awards, such as the Cannes Lions, that are based solely...
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3. 矶That is your opinion of advertising awards, such as the Cannes Lions, that are based solely on creativity? If you were a marketer looking for an agency, would you take these creative awards into consideration in your agency evaluation process? Why or why not?
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Related Book For
Consumer Behaviour Buying Having And Being
ISBN: 9780133958096
6th Canadian Edition
Authors: Michael R. Solomon
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