4. Describe how a few of the negative emotions conveyed in Figure 7-3 could be used in...
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4. Describe how a few of the negative emotions conveyed in Figure 7-3 could be used in a campaign for car insurance. Describe how a few of the positive emotions conveyed in Figure 7-3 could be used in a campaign for smart phones.
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Consumer Behaviour Buying Having And Being
ISBN: 9780133958096
6th Canadian Edition
Authors: Michael R. Solomon
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