5. A firm is running a campaign with advertising, sales promotion, and public relations. Why might it

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5. A firm is running a campaign with advertising, sales promotion, and public relations. Why might it have different communication objectives for each IMC tool?

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Consumer Behaviour Buying Having And Being

ISBN: 9780133958096

6th Canadian Edition

Authors: Michael R. Solomon

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Question Posted: Oct 10, 2024 05:00 AM

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A firm is running a campaign with advertising, sales promotion, and public relations. Why might it have communication objectives for each IMC tool?
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5. A firm is running a campaign with advertising, sales promotion, and public relations. Why might it

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Consumer Behaviour Buying Having And Being

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