4. If a firm cannot afford large market research studies to quantitatively assess whether communication objectives have

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4. If a firm cannot afford large market research studies to quantitatively assess whether communication objectives have been achieved, why should the firm bother setting communication objectives?

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Consumer Behaviour Buying Having And Being

ISBN: 9780133958096

6th Canadian Edition

Authors: Michael R. Solomon

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Question Posted: Oct 10, 2024 05:00 AM

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If a firm cannot afford large market research studies to quantitatively assess whether communication objectives have been achieved, why should the firm bother setting communication objectives?
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4. If a firm cannot afford large market research studies to quantitatively assess whether communication objectives have

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Consumer Behaviour Buying Having And Being

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