5. Find a celebrity who is currently appearing in ads for a particular company or brand, and...

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5. Find a celebrity who is currently appearing in ads for a particular company or brand, and use McCracken、

meaning transfer model (shown in Figure 7-7) to analyze the use of the celebrity as a spokesperson.

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Consumer Behaviour Buying Having And Being

ISBN: 9780133958096

6th Canadian Edition

Authors: Michael R. Solomon

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Question Posted: Oct 10, 2024 05:00 AM

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5. Find a celebrity who is currently appearing in ads for a particular company or brand, and...

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Consumer Behaviour Buying Having And Being

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