The impact of three different advertising techniques is being studied by a marketing firm. Sales, in thousand
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The impact of three different advertising techniques is being studied by a marketing firm. Sales, in thousand dollars, categorized in four groups are shown for each advertising technique for 200 randomly selected customers exposed to each technique in Table 5-15. Can we conclude that the advertising technique has an impact on sales?
Use α= 0.10. What is the p-value?
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Related Book For
Fundamentals Of Quality Control And Improvement
ISBN: 9781119692331
5th Edition
Authors: Amitava Mitra
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