10. The Promotional Products Association International is a trade association of the promotionalproducts industry. Its Web site,...

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10. The Promotional Products Association International is a trade association of the promotionalproducts industry. Its Web site, http://www.ppa.org, provides an introduction to promotional products and how they are used in marketing. Read its FAQ page and the Industry Sales Volume statistics (both reached through the Education link). Then go to the Resources and Technology section then case studies and link to the most recent Golden Pyramid Competition. Choose three to four winners from different categories. Now prepare a short report on the role of promotional products in the promotional mix. Include the examples you selected and explain how the products helped the company reach its objective. (Technology)

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He Future Of Business

ISBN: 388423

4th Edition

Authors: Lawrence J. Gitman, Carl McDaniel

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