1. BT needed different skills and competences for different partners. This made coordination of activities between partners...

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1. BT needed different skills and competences for different partners. This made coordination of activities between partners very complex. As a consequence, BT found itself on a steep learning curve with this large number of partners.

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Global Marketing

ISBN: 139286

6th Edition

Authors: Svend Hollensen

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Question Posted: Oct 17, 2024 03:00 AM

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1. BT needed different skills and competences for different partners. This made coordination of activities between partners...

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Global Marketing

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