2. The strategy of only taking a minority stake in the joint ventures rebounded on BT. Furthermore,...

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2. The strategy of only taking a minority stake in the joint ventures rebounded on BT. Furthermore, there was little incentive for partners to fully support the roll-out of BT products, especially where these were in competition with their own offerings. when BT attempted to increase its financial stake within the partnership, it often found that the other shareholders had exactly the same intention.

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Global Marketing

ISBN: 139286

6th Edition

Authors: Svend Hollensen

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