1. Find a product, service, or store that has changed its value equation (value = benefits/ price)...
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1. Find a product, service, or store that has changed its value equation (value = benefits/ price) recently. Explain how it manipulated the price, quality, and benefits to shift the per- ception of value. How important was price in driving the change?
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Related Book For
Marketing
ISBN: 9780133545005
2nd Edition
Authors: Warren J. KeWarren J. Keegan, Sandra E. Moriarty, Thomas R. Duncanegan, Mark C. Green
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