1. How does the concept of exchange relate to marketing? What important principles of mar- keting are...
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1. How does the concept of exchange relate to marketing? What important principles of mar- keting are derived from the concept of an ex- change? Explain the complexities of the ex- change in marketing socially responsible products like Ben and Jerry's ice cream.
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Marketing
ISBN: 9780133545005
2nd Edition
Authors: Warren J. KeWarren J. Keegan, Sandra E. Moriarty, Thomas R. Duncanegan, Mark C. Green
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