2. Explain the difference between needs and wants in terms of current airline marketing programs and describe

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2. Explain the difference between needs and wants in terms of current airline marketing programs and describe your response to such programs.

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Marketing

ISBN: 9780133545005

2nd Edition

Authors: Warren J. KeWarren J. Keegan, Sandra E. Moriarty, Thomas R. Duncanegan, Mark C. Green

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