1. If you had been Anita Roddick's banker in 1976, how would you have evaluated her pro-...
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1. If you had been Anita Roddick's banker in 1976, how would you have evaluated her pro- posed business in terms of the GE industry at- tractiveness/business strength matrix?
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Marketing
ISBN: 9780133545005
2nd Edition
Authors: Warren J. KeWarren J. Keegan, Sandra E. Moriarty, Thomas R. Duncanegan, Mark C. Green
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