1. If you were a representative of the Vaseline (unilever) management, how would you justify the price...

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1. If you were a representative of the Vaseline

(unilever) management, how would you justify the price difference? What extra customer value do you create by selling the jelly as lip therapy in small tubes?

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Global Marketing

ISBN: 139286

6th Edition

Authors: Svend Hollensen

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