1. Interview the marketing vice president or mar- keting manager of a firm in your area and...
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1. Interview the marketing vice president or mar- keting manager of a firm in your area and deter- mine how that person sees his or her role as leader of the firm's marketing program. How much time does the person devote to each man- agement function? How important does the per- son consider each function to be?
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Related Book For 
Marketing
ISBN: 9780133545005
2nd Edition
Authors: Warren J. KeWarren J. Keegan, Sandra E. Moriarty, Thomas R. Duncanegan, Mark C. Green
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