2. Assume that your current or most recent em- ployer invites you to head a project to...

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2. Assume that your current or most recent em- ployer invites you to head a project to reengi- neer the organization. Where would you begin? Why? How would you begin? Explain your approach and the rationale behind it.

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Marketing

ISBN: 9780133545005

2nd Edition

Authors: Warren J. KeWarren J. Keegan, Sandra E. Moriarty, Thomas R. Duncanegan, Mark C. Green

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