3. Select a local business on campus, such as the campus newspaper or bookstore, and analyze its...
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3. Select a local business on campus, such as the campus newspaper or bookstore, and analyze its approach to budgeting. Develop a market- ing budget for this business for next semester.
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Related Book For
Marketing
ISBN: 9780133545005
2nd Edition
Authors: Warren J. KeWarren J. Keegan, Sandra E. Moriarty, Thomas R. Duncanegan, Mark C. Green
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