1. The company that created the Millennium sys- tem produced private-label batteries before it launched Millennium. Why...

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1. The company that created the Millennium sys- tem produced private-label batteries before it launched Millennium. Why do you think it decided to introduce a nationally branded rechargeable battery?

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Marketing

ISBN: 9780133545005

2nd Edition

Authors: Warren J. KeWarren J. Keegan, Sandra E. Moriarty, Thomas R. Duncanegan, Mark C. Green

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