2. Danny thought Millennium was a cool name. What advantages or disadvantages do you see in this...
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2. Danny thought Millennium was a "cool" name. What advantages or disadvantages do you see in this brand name? What kind of image does it evoke?
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Marketing
ISBN: 9780133545005
2nd Edition
Authors: Warren J. KeWarren J. Keegan, Sandra E. Moriarty, Thomas R. Duncanegan, Mark C. Green
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