1. What perceptions might consumers develop when prices of national brands are reduced? What can manufacturers do...

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1. What perceptions might consumers develop when prices of national brands are reduced? What can manufacturers do to prevent this?

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Marketing

ISBN: 9780133545005

2nd Edition

Authors: Warren J. KeWarren J. Keegan, Sandra E. Moriarty, Thomas R. Duncanegan, Mark C. Green

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