What combination of standardized services would you use to monitor the effects on your existing cereal brands

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What combination of standardized services would you use to monitor the effects on your existing cereal brands when a new cereal brand is being introduced? Why? Would you use the different services to monitor trial and repeat purchases of the new cereal product in a test market?
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Marketing Research

ISBN: 978-1118156636

11th edition

Authors: David A. Aaker, V. Kumar, Robert Leone, George S. Day

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