1. The criteria help to recognize the factors influencing the segments buying behavior, both consumption level and...

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1. The criteria help to recognize the factors influencing the segment’s buying behavior, both consumption level and choice between competing brands. “Political party affiliation” may be a less useful criterion than “Number of children” from this perspective.

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Global Marketing

ISBN: 9780073381015

5th Edition

Authors: Johny K Johansson

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