2. The criteria should be reflected in published data so that the size of the segment can...

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2. The criteria should be reflected in published data so that the size of the segment can be calculated. “Lifestyle” may be less useful than “Level of education” in this regard.

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Global Marketing

ISBN: 9780073381015

5th Edition

Authors: Johny K Johansson

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Question Posted: Oct 29, 2024 07:00 AM

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2. The criteria should be reflected in published data so that the size of the segment can...

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Global Marketing

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