3. The criteria should facilitate the selection of adequate media through which marketers can communicate with the

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3. The criteria should facilitate the selection of adequate media through which marketers can communicate with the segment. This requirement suggests that

“Teenagers” is a more useful criterion than “Social class.”

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Global Marketing

ISBN: 9780073381015

5th Edition

Authors: Johny K Johansson

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Question Posted: Oct 29, 2024 07:00 AM

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3. The criteria should facilitate the selection of adequate media through which marketers can communicate with the

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Global Marketing

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