1. What is it that makes a created media event such as a Hollywood movie opening a...

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1. What is it that makes a created media event such as a Hollywood movie opening a powerful promotional tool? What does this tell you about when such events should (or should not) be attempted by the global marketer?

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Global Marketing

ISBN: 9780073381015

5th Edition

Authors: Johny K Johansson

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Question Posted: Oct 29, 2024 10:00 AM

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1. What is it that makes a created media event such as a Hollywood movie opening a...

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Global Marketing

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