2. Analyze how some companiesWeb sites serve as both a source of information and a point-ofpurchase promotional

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2. Analyze how some companies’Web sites serve as both a source of information and a point-ofpurchase promotional site. What do the companies do in order to create an interactive, highly involved encounter? How do they try to induce “action”?

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Global Marketing

ISBN: 9780073381015

5th Edition

Authors: Johny K Johansson

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Question Posted: Oct 29, 2024 10:00 AM

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2. Analyze how some companiesWeb sites serve as both a source of information and a point-ofpurchase promotional

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Global Marketing

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