3. As we saw in the opening vignette to Chapter 2, Nikes high visibility and publicity have...

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3. As we saw in the opening vignette to Chapter 2, Nike’s high visibility and publicity have had some negative effects. Use the Internet and other media sources to find out what they are. What can Nike do to counter the product “misplacement” effects?

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Global Marketing

ISBN: 9780073381015

5th Edition

Authors: Johny K Johansson

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