1. Which demand factors would influence future sales of business jets in general? 2. How could Honda...
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1. Which demand factors would influence future sales of business jets in general?
2. How could Honda Aircraft Company estimate the future total market for these smallsized business jets (total number of sold small business jets per year)?
3. Which screening criteria would you recommend Honda Aircraft Company to use in order to find the most attractive markets (countries) for their small business Jets in the International Market Selection (IMS) process?
4. What kind of market research (primary and/or secondary) would you recommend Honda Aircraft Company to do, in order to use this input for their decision about IMS?
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