1. What are the basic principles in the sharing economy? 2. Explain the competitive advantage of Uber....

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1. What are the basic principles in the ‘sharing economy’?

2. Explain the competitive advantage of Uber.

3. Why is it so important for Uber to get into so many countries so fast?

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Global Marketing

ISBN: 978-1292100111

7th edition

Authors: Svend Hollensen

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Question Posted: Dec 17, 2018 07:23 AM

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1. What are the basic principles in the sharing economy? 2. Explain the competitive advantage of Uber....

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Step by Step Answer:

1 Customer behaviour for many goods and services changes from owning to sharing Online social networks and electronic markets more easily link consumers with suppliers of products and services Mobile ...View the full answer

Global Marketing

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