What are the basic principles that should be followed in marketing to an African American market segment?

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Consumer Behavior Building Marketing Strategy

ISBN: 978-0077645557

12th edition

Authors: Delbert Hawkins, David Mothersbaugh

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Question Posted: Feb 17, 2016 03:52 AM

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What are the basic principles that should be followed in marketing to an African American market segment?

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Marketing to African Americans should be based on the same p...View the full answer

Consumer Behavior Building Marketing Strategy

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