What is a subculture?

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Consumer Behavior Building Marketing Strategy

ISBN: 978-0077645557

12th edition

Authors: Delbert Hawkins, David Mothersbaugh

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Question Posted: Feb 17, 2016 03:52 AM

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On your own or with a classmate, choose a subculture. Then select a product from the following list, or choose one of your own. Describe the factors you would consider in creating marketing messages...
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What is a subculture?

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A subculture is a segment of a larger culture whose ...View the full answer

Consumer Behavior Building Marketing Strategy

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