1. Which of the pricing objectives described in this chapter would you expect to yield the best...
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1. Which of the pricing objectives described in this chapter would you expect to yield the best long-term results for a firm? Why?
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Marketing
ISBN: 9780133545005
2nd Edition
Authors: Warren J. KeWarren J. Keegan, Sandra E. Moriarty, Thomas R. Duncanegan, Mark C. Green
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